Estelle’s
2023
Estelle’s is an opulent and upscale social lounge in Downtown Austin, TX, featuring a boutique flower shop, an intimate first-floor bar, a second-floor restaurant and day-to-night club, with a private members-only speakeasy in the basement. I joined forces with NoCo Hospitality in creating the visual identity for Austin’s newest hang out spot.
Key Responsibilities
Logo & Marks
Color
Typography
Digital illustration
Menu Design
Social Media Design
Logo & Marks
Color
Typography
Digital illustration
Menu Design
Social Media Design
︎ Behind the Design
The interior design of Estelle’s (done by Variant) is grand yet cozy, layered with eclectic vintage pieces, funky wallpapers and mid-century modern art. In addition to the floral shop and displays, plants adorn almost every corner or surface. To complement the space, the branding is feminine, elegant, and energetic - drawing in a modern and vibrant clientele. I created a geometric icon system for the different rooms of Estelle’s, inspired by the wildflowers and plant life of Texas.
Estelle’s Icon System
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![The Flower Shop]()
![Upstairs Menu and Coasters]()
︎Opening Assets
In addition to the branding assets, I designed all the collateral a restaurant and nightclub needs to open and operate: Email templates, opening invites, social media templates, coasters, signage, custom candles, and menus for each space. Our dream team worked fast and furiously, flipping the space in just over 30 days.
Menu suite: Letterpressed and blind debossed by Koch Printing
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Social media templates and design![]()
