Isa D'Aniello
Design + Illustration

Umbel Website + Overview Video

Umbel website redesign and explainer video and Overview Video

Project Goals

  • Umbel is a SaaS company that helps companies in sports, entertainment and membership industries garner revenue by knowing and understanding their fans. Our overarching goal was to simply and clearly communicate the many benefits of Umbel software and services.
  • Redesign and rebuild to be a powerful sales tool.
  • Move from custom CMS to Wordpress (31 templates to be exact!).
  • Launch new ~2 min overview video that communicates "What is Umbel"
  • Concurrently redesign ALL marketing materials housed on the site (see Resources page below).

The front page of

Umbel targets potential clients in 3 verticals: Sports, Entertainment and Membership. I created 3 differentiated pages to speak to those visitors. 

so...what is Umbel?

The homepage of the Umbel site features a brand new 2:00 Overview Video, illustrated by me and animated by the talented Mark Scofield. 

The new redesign consisted of 31 screens...

designed from the bottom up for Wordpress implementation. See it live at


...including freshly redesigned marketing materials

for the sake of brand consistency, of course :)