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Isa D'Aniello
Design + Illustration
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The Gumbo Bros

New York cajun restaurant brand design and shop design

 

The Gumbo Bros is a gourmet food stand turned brick-and-mortar in Cobble Hill, Brooklyn. Started by Adam Lathan and Clay Boulware, The Gumbo Bros brings Louisiana family recipes from NOLA to NYC. Our goal was to create a brand identity that was clean, rustic, and reminiscent of Cajun tradition. Three years later, I was tapped for creative direction and all design assets for the opening of the *official* restaurant. 

  Hand lettered logo

Hand lettered logo

The Gumbo Bros Storefront 

2016

 Gumbo Bros storefront, open December 1 2016

Gumbo Bros storefront, open December 1 2016

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The Gumbo Bros Food Stand

2013 -2015

  Handpainted signage.

Handpainted signage.

  Mad.Sq.Park stand set up, Day 1 - September 2013

Mad.Sq.Park stand set up, Day 1 - September 2013

  Original menu

Original menu