Isa D'Aniello
Design + Illustration

GE Efficiency Machine

graphic design - web design integration for GE on BuzzFeed


BuzzFeed + GE

I worked with BuzzFeed’s creative directors and development team as the lead designer for a large-scale site integration with GE. The Efficiency Machine allowed users to customize their BuzzFeed experience by selecting what they wanted to see on their version of the homepage. Seen on Adage and Creativity Online.