Event Art Direction
Umbel Data Dive @ SXSW
Umbel's 2017 SXSW party was held at ACL Live's intimate 3Ten venue, with the goal of engaging current and prospective clients in the sports and entertainment industries. I created a large scale animation for the main screen, designed swag items and learned how to operate a laser cutter to craft custom coasters. Attendees had the opportunity to select the party's soundtrack with a "DJ to the DJ" activation, as well as pose in a green screen GIF photo booth. Finally, we showcased the Umbel software by creating a custom trivia engagement for guests to participate in for a chance to win prizes.
Alienware Activation @ Comic Con San Diego
The goal of this event was to engage Comic Con attendees with the newest Alienware hardware. The event featured popular video games, which attendees could play amongst friends on the newest Alienware systems. The tent's centerpiece was an interactive photostream wall which aggregated content from social media using the tour's hashtag. The activation led guests inside with a unique flooring system leading up to the photostream, and out to the other zones of the tent, including a photo backdrop, custom charging stations and gaming competitions.
Responsible for art direction and strategy for BuzzFeed's first SXSW party in 2014, I conceptualized BuzzFeed’s SXSW theme “Let’s Get Weird.” Playing off of Austin’s famous motto “Keep Austin Weird,” I crafted the invitation, shirts, photo booth and event photographs.
BuzzFeed White House Correspondents Dinner Party
In response to the exclusive White House Correspondents Dinner that happens every year, BuzzFeed concurrently hosts its annual "Bowties and Burgers" party (aka “Nerd Prom”). The event attracts hundreds of D.C.’s reporters and political staffers who do not attend the exclusive WHCD, and seek a fun alternative. For the second annual WHCD event, I was in charge of creating the invitations, signage and map.
BuzzFeed Brews is a sponsored event series that interviews high-profile guests, featuring celebrities, politicians, entrepreneurs and celebrated personalities. I worked with BuzzFeed’s Events Team and various sponsors to design customized signage and invitations that best reflect the nature of the event and all parties involved.
I designed 2 beer pong tables, matching koozies and signage for the BuzzFeed Talent Team to use at a tech recruiting event called Uncubed.