BuzzFeed Advertise Site
BuzzFeed Advertising serves as a primary site where prospective clients obtain a top level understanding of BuzzFeed’s business. BuzzFeed’s rapid success outpaced its marketing resources, leaving its materials and the site, outdated and disjointed. As the lead designer on this project, I collaborated closely with the Dev, Marketing, Creative Teams and the President in order to rebuild the site from scratch.
The idea for the new BuzzFeed Advertise was to evoke the sophistication of a growing media company while maintaining the playful personality that readers love about BuzzFeed. By integrating responsive design, subtle animation, and mobile optimization, the result was an intuitive, fun and informative website that sellers used to educate top clients about BuzzFeed, its business and native advertising.
BuzzFeed Case Studies
Due to the fact that ‘Native Advertising’ is so new in the advertising industry and one that BuzzFeed currently relies on for revenue, case studies are a crucial part of BuzzFeed’s education and business. With the revamp of the advertising site, I redesigned all of BuzzFeed’s Case Studies for clients like Taco Bell, Hidden Valley, Nestea, Virgin Mobile, MINI, and General Electric.